Eight cultivation directions for a MENA context, evaluated on technical soundness, feasibility and regional relevance — plus the blindspots no one wrote down, and eight directions no one listed. Prepared for Christian Strunden, July 2026.
01 Ranking · 02 The map · 03 Blindspots · 04 Additions · 05 The read · 06 Domains
Technical soundness, feasibility, MENA relevance — each out of ten. Tap any row for the evidence.
Feasibility against regional relevance; dot size is technical soundness. The star is the idea nobody listed.
Twelve questions a decision maker or investor will ask before the agronomy.
Same thesis — low water, desert-native advantage, high value — extended.
Lead with aquaculture and overseas farming. That is where the sovereign money and the precedent already are — a 600,000-tonne Saudi target with 70% subsidies on one side, the Almarai/Fondomonte model on the other.
Anchor the plant story in cactus and halophytes. Proven physiology, proven partners, and an expert network that maps one-to-one onto the advisory bench: Crassulaceae, cactus, ethnopharmacology, fermentation, AI.
Make Salicornia the signature. Seawater irrigation, desert land, an oilseed the world wants — and the research centre that proved it sits in Dubai. The first conversation is easy to get.
Reframe the two weakest as research themes. Pharma botanicals and CAM-under-solar are compelling advisory questions and poor farming offers. Sold as thinking, they strengthen the brand; sold as crops, they fail the first diligence call.
Checked live against the registries on 19 July 2026 via RDAP. Availability can change at any moment — the three starred names are worth securing first.
The canonical personal brand, exact match to the site itself. The address anyone who has met him once will guess first. This is the front door; everything else redirects here.
A five-letter surname in his home registry — rare air. Ideal for email (christian@strunden.ch) and for Swiss and European counterparties, and it quietly signals establishment without saying a word.
The site's own positioning sentence as an address — the one nobody forgets after hearing it once. Long, yes; that is why it works. Redirect to the main site; use it in talks and articles.
The .ch mirror of the primary .com, in the registry his Basel counterparties actually type. Cheap insurance against impersonation and confusion.
Nine characters, easy to dictate across a noisy phone line, clean as an email host (cs@cstrunden.com). The practical workhorse.
Says exactly what he does, in the discreet register he wants. The sensible fallback should the personal name ever be unavailable in a given TLD.
Name and region in one word. Useful for a MENA-facing landing page, conference materials, or a future Arabic-language surface.
Claims the discipline rather than a practice within it. The natural home for the future article platform — the "slow platform for new ideas" from his note.
How people will describe him after a single introduction. A memorable spoken name for any future public-facing surface.
His actual company name — the address institutional counterparties will look for when they check whether he is real. Bridges the legacy identity and the new brand.
Practical note. Register the trio as a bundle — roughly USD 40/year for all three: the .com as the public face, strunden.ch for credibility and email, the tagline domain as a redirect. Pointing them at the Cloudflare site takes minutes; the account already exists. Also on the bench, verified available today: drylandadvisory.com, desertnativeadvisory.com, watercubeadvisory.com, onekm3water.com, rainlessfarming.com. And a .swiss address (strunden.swiss) is worth checking separately — restricted to Swiss entities, which he is; it could not be verified from here.